MXMZ and AWS Collaborate to Exhibit Cloud-Based Playout at NAB 2026

MXMZ Media and Amazon Web Services (AWS) will team up at NAB Show 2026 to showcase cloud-driven playout workflows built within the AWS Elemental ecosystem. The joint exhibit will demonstrate how broadcasters can orchestrate, control, and broadcast linear channels entirely via the cloud, integrating playout, graphics, processing, and worldwide distribution into a seamless workflow.

From day one, MXMZ has leveraged AWS's global infrastructure to deliver a cloud-native HTML5 graphics platform, providing scalable, reliable deployments for broadcasters and live events worldwide.

Complete linear channel pipeline

At NAB, AWS is demonstrating its latest playout capabilities using AWS Elemental MediaLive and AWS Elemental MediaConnect, illustrating a complete linear channel pipeline from contribution feeds through to global distribution. Within this workflow, MXMZ provides the HTML5 graphics layer, enabling real-time, data-driven graphics directly inside the playout chain.

This integration shows how broadcasters can transition from traditional hardware to a fully software-defined model for linear channels, where graphics, playout, and distribution function as a single, unified system across cloud, on-premises, or hybrid setups.

The joint MXMZ and AWS workflow will be demonstrated live at the AWS booth (W1701) in the West Hall at NAB Show 2026.